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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The New Mobile Mind Shift Index: Global
Use The Mobile Mind Shift Index To Guide Your Local Strategy
In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018
Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report What Drives Mobile Banking Usage
Alerts And Apps That Help Customers Feel Accomplished Boost Mobile Engagement Among US Bank Customers
June 27, 2016 | Peter Wannemacher, Nicole DvorakDigital banking teams are tasked with many jobs, but one of the most important is the mandate to engage mobile banking customers and increase usage. To help digital teams better understand and...
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