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• Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018

  Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience

  September 27, 2018 | Benjamin Ensor, Arnav Gupta, Aurelie L'Hostis

  Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

• Report 2017 US Credit Card Digital Sales Functionality Benchmark

  Bank Of America And Wells Fargo Lead This Year's Review Of Credit Card Sales

  November 15, 2017 | Alyson Clarke, August du Pont

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the seven largest credit card issuers in the US across 42 individual criteria. Bank of America takes...

• Report Trends 2017: North American Digital Banking

  Digital Executives Need Stronger Foundations To Create New Customer Value

  July 24, 2017 | Alyson Clarke

  Slow economic growth, low interest margins, regulatory uncertainty, increased competition, and changing consumer needs are challenging the retail banking industry in North America. Differentiated...

• Report Global Mobile Banking Benchmark, 2017

  BBVA Earns The Top Spot

  July 13, 2017 | Zhi-Ying Barry, Aurelie L'Hostis, Peter Wannemacher

  To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

• Report 2017 Canadian Mobile Banking Benchmark

  CIBC Comes Out On Top By Offering Valuable, Easy-To-Use Mobile Banking Services

  May 11, 2017 | Peter Wannemacher, August du Pont

  Digital banking strategy leaders need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and enable them to...

• Report 2017 US Mobile Banking Benchmark

  Direct Bank USAA Earns The Highest Overall Score By Providing A Wide Range Of Valuable Mobile Banking Features For Customers

  May 4, 2017 | Peter Wannemacher

  Digital banking strategy leaders need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and enable them to...

• Report 2016 US Online Banking Functionality Benchmark

  Direct Bank USAA Earns The Top Spot Overall, While Bank Of America Leads Among Large Traditional Banks

  February 7, 2017 | Peter Wannemacher

  Tens of millions of US bank customers use their providers' secure websites to complete tasks and achieve their banking objectives. As such, digital banking teams must keep a close eye on which...

• Report What Drives Mobile Banking Usage

  Alerts And Apps That Help Customers Feel Accomplished Boost Mobile Engagement Among US Bank Customers

  June 27, 2016 | Peter Wannemacher, Nicole Dvorak

  Digital banking teams are tasked with many jobs, but one of the most important is the mandate to engage mobile banking customers and increase usage. To help digital teams better understand and...

• Report 2014 US Online Banking Functionality Benchmark

  Citi And Wells Fargo Have The Most Extensive Secure Website Functionality

  January 7, 2015 | Peter Wannemacher, Rachel Roizen

  Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in the US, with almost three-quarters of US online adults using it compared with...

• Report 2014 Canadian Online Banking Functionality Benchmark

  CIBC Leads With A Redesigned Home Page And New Features, But All Of The Big Five Banks Offer Extensive Secure Site Functionality

  January 7, 2015 | Peter Wannemacher, Rachel Roizen

  Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online...

• Report 2014 US Bank Digital Sales Benchmark

  Bank Of America Tops Our Review Of US Banks' Sales Functionality

  November 25, 2014 | Peter Wannemacher, Rachel Roizen

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. This benchmark covers 36 criteria across four categories...

• Report 2014 Canadian Bank Digital Sales Benchmark

  RBC Leads With Strong Account Comparison Tools And Online Account Opening Features

  November 25, 2014 | Peter Wannemacher, Rachel Roizen

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites and mobile sales efforts of the five largest retail banks in Canada. This benchmark covers 36 criteria...