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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

    Wednesday, March 10, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

    In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...

  • Webinar The State of Chat In Retail: The Current And Future States

    Tuesday, February 23, 2021, 2:00 p.m.-3:00 p.m. Eastern time (19:00-20:00 GMT) | Julie Ask, Nicole Murgia, Hailey Colin

    Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 114 top brands,...

  • Webinar Emerging Technology Trends In Banking For 2021

    Thursday, February 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann, Martha Bennett

    Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...

  • Webinar The State Of SMB Banking, 2021

    Thursday, February 11, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Aurelie L'Hostis

    Small and medium-size businesses (SMBs) remain underserved by traditional financial services providers. Many have been severely hit by the COVID-19 pandemic crisis and need to build resilience to...

  • Webinar The Three Megatrends For Customer Service In 2021

    Wednesday, February 10, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Kate Leggett

    This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...

  • Webinar Blockchain Predictions 2021: Is It Time To Stop Talking About Blockchain?

    Wednesday, February 10, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Martha Bennett

    This packed session starts with a brief review of Forrester's blockchain predictions for 2020 and how the pandemic impacted developments. Following that, a deeper dive into the predictions for 2021...

  • Webinar Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

    Tuesday, February 9, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett, Jim Nail

    Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...

  • Webinar Consumer Outlook On 2021

    Thursday, February 4, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai, Martin Gill

    2020 will be remembered as a transformational year in world history; now, the decisions, actions, and innovations that occur in 2021 will set the trajectory for pandemic recovery and rebound that...

  • Webinar How To Secure And Govern Non-Human Identities

    Wednesday, February 3, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sean Ryan

    Do you know how many software bots, physical robots, or internet of things (IoT) devices are connected to your network? How many of these devices store or interact with critical data? Such...

  • Webinar Holiday 2020 Recap: Insights And Lessons

    Tuesday, February 2, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

    Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

  • Webinar European Tech Market Outlook For 2020 And 2021

    Modest Recoveries In 2021 After 2020 Pandemic Recessions
    Monday, February 1, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels, Michael O'Grady

    This webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets...

  • Webinar Case Study: Singapore's Journey To Deploying Responsible AI

    Thursday, January 28, 2021, 3:30 a.m.-4:10 a.m. Eastern time (08:30-09:10 GMT) | Achim Granzen

    On the heels of personal data protection acts, leading governments like Singapore’s are now turning their attention to how data is being used to generate insights and automate processes with...

  • Webinar Forrester's 2020 Review Of European And UK Banks' Mobile Apps

    Insights, Best Practices, And Lessons Learned
    Tuesday, January 26, 2021, 5:00 a.m.-6:00 a.m. Eastern time (10:00-11:00 GMT) | Karine Cardona-Smits, Luis Deya

    For millions of people, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different...

  • Blog What I See Coming For The Channel: 2021

    January 21, 2021

      Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly...

  • Report Gear Up For Experience Design

    Tools And Technology: The User Experience Playbook
    January 21, 2021 | David Truog

    Companies investing in better user experience (UX) need tools for experience design (XD) but face a complex provider landscape spanning 19 categories of digital services and products. These tools...

  • Report Best Practices In Indian Mobile Payment Apps

    January 21, 2021 | Arnav Gupta

    In 2019, Forrester conducted a Forrester Wave™ evaluation of Indian payment apps, assessing the functionality and user experience (UX) of the top Indian payment app providers. However, these apps...

  • Report Marketers Versus Customers: Opposing Forces Erupt

    Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith
    January 20, 2021 | Melissa Parrish

    Marketers set out to be customer-focused with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs...

  • Report Data Center And Colocation Market Trends, 2021

    January 20, 2021 | Abhijit Sunil

    The colocation and data center industry has been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. This report identifies five major themes we'll...

  • Report Anticipatory Experiences: The Challenges

    Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult
    January 20, 2021 | Julie Ask

    Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

  • Report US Online Grocery Snapshot: Q1 2021

    IRI Data Shows How The Pandemic Has Shaped Online Grocery
    January 20, 2021 | Sucharita Kodali

    Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...

  • Report Forrester Infographic: Conversational AI Raised Efficacy But Not CX During The Pandemic In Asia

    January 20, 2021 | Vasupradha Srinivasan

    Most organizations see value in service automation, especially when managing a crisis. Many have also made significant investments in service automation as a way to improve efficiency and customer...

  • Report Use Popular Third-Party Messaging Platforms For Customer Service

    How To Borrow Moments To Serve Your Customers Where They Already Are
    January 20, 2021 | Julie Ask, Ian Jacobs

    Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

  • Blog What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

    January 19, 2021

    In a recent Forrester survey, 62% of B2B buyers said they can now develop selection criteria or finalize a vendor list solely on the basis of digital content. Even the best sales reps cannot win a...

  • Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation

    Vision: The Data Security And Privacy Playbook
    January 19, 2021 | Enza Iannopollo, Heidi Shey

    From data breaches that corrupt business performance and reputation, to privacy violations that hurt consumers, to unwarranted workplace surveillance that diminishes employee trust and experience,...

  • Report Customer Service Shines Through The Crisis

    How Top Firms In Asia Pacific Differentiated With Customer Service For Better Customer Experiences
    January 19, 2021 | Amit Bhatia, Vasupradha Srinivasan

    As businesses coped with a string of crises in 2020, customer service was a crucial part of the response; sometimes, it was the only point of contact for customers in trouble. We interviewed three...

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