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• Report A Post-Truth Climate Is Shaping Gen Z's Consumer Behaviors

  Now More Than Ever, The Next-Generation Consumer Expects Brands To Be Real, Be Respectful, And Represent

  January 14, 2021 | Mike Proulx

  Step aside, Millennials. CMOs have their sights set on the next generation of consumers and for good reason. Gen Z (born in or after 1997) is likely to form the majority of US consumers in just...

• Report Adopt Agile And DevOps To Drive Digital Business Success

  Executive Overview: The Modern Application Delivery Playbook

  January 6, 2021 | Chris Gardner, Jeffrey Hammond

  Every business is now a digital business. Companies are scrambling to respond to consumers' higher expectations and nimbler competitors. Application development and delivery (AD&D) organizations...

• Report To Win And Retain Consumers During The Pandemic, Start With Empathy

  Demonstrate Empathy By Designing For Unique Customer Risk Profiles

  December 17, 2020 | Anjali Lai, Martin Gill

  Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...

• Report The Future Of The Empowered Consumer In The US

  The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose

  December 15, 2020 | Anjali Lai

  People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

• Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020

  November 23, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...

• Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020

  November 23, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...

• Survey Consumer Technographics® Healthcare Topic Insights 2 Survey, 2020

  November 23, 2020

  SURVEY TOPICS Device adoption and attitudes General health and wellness Caregivers and caregiver profile Caregiver challenges Health insurance coverage and interactions Health wearables and smart...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020

  November 9, 2020

  SURVEY TOPICS E-books and print media Audio Mobile device accessories Energy Social experience Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020

  November 9, 2020

  SURVEY TOPICS Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service providers Over-the-top services Video and TV Online services Smart home technology Virtual...

• Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...

• Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...

• Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...

• Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...

• Report Must-Have E-Commerce Features

  Roadmap: The Retail E-Commerce Playbook

  October 28, 2020 | Sucharita Kodali

  Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

• Survey Consumer Technographics® Healthcare Topic Insights 1 Survey, 2020

  October 19, 2020

  SURVEY TOPICS General health and wellness Medical care and advice Retail clinic Seeking care and care experiences Pharmacy and prescriptions Health insurance plan and coverage Digital health...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020

  October 13, 2020

  SURVEY TOPICS TVs Computers Smartphones Gaming Plans and purchase Security Device ecosystem interaction Personal devices for work purposes COVID-19 SURVEY METHODOLOGY The Forrester Analytics...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020

  October 13, 2020

  SURVEY TOPICS Browser and email use Wi-Fi Home networks Energy Paperless billing and autopay Gaming (US) Augmented reality Virtual reality TVs Computers Smartphones Gaming (Canada) Plans and...

• Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020

  October 5, 2020

  SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...

• Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020

  October 5, 2020

  SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...

• Survey Consumer Technographics® Financial Services Consumer Buyer Journey Survey, 2020

  September 30, 2020

  SURVEY TOPICS Bank account Credit card Life insurance policy Auto insurance policy Home insurance policy Investment account Mortgage Loan SURVEY METHODOLOGY The Forrester Analytics Consumer...

• Survey Consumer Technographics® Financial Services Consumer Buyer Journey Survey, 2020

  September 30, 2020

  SURVEY TOPICS Bank account Credit card Life insurance policy Auto insurance policy Home insurance policy Investment account Mortgage Loan SURVEY METHODOLOGY The Forrester Analytics Consumer...

• Survey Consumer Technographics® Healthcare Consumer Buyer Journey Survey, 2020

  September 8, 2020

  TOPICS COVERED Health status Health insurance coverage and brand Health insurance discover phase Health insurance explore phase Health insurance buy phase Health insurance use phase Health...

• Survey Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020

  September 3, 2020

  SURVEY TOPICS HDTV Smartphone Tablet Computer Smartwatch Smart home device Game console or gaming computer Smart speaker Augmented reality or virtual reality device Home telecom service Wireless...

• Survey Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020

  September 3, 2020

  SURVEY TOPICS HDTV Smartphone Tablet Computer Smartwatch Smart home device Game console or gaming computer Smart speaker Augmented reality or virutal reality device Home telecom service Wireless...

• Report Forrester Infographic: The Impact Of COVID-19 On Payments In Canada

  August 21, 2020 | Lily Varon, Arnav Gupta, Jacob Morgan

  Forrester's recent Consumer Technographics® data reveals that COVID-19 is shifting consumer behaviors toward digital payments across the globe. This infographic is part of a series; it looks at the...