Search Results

• Report The New Mobile Mind Shift Index: Global

  Use The Mobile Mind Shift Index To Guide Your Local Strategy

  December 21, 2018 | Anjali Lai, Julie Ask, Thomas Husson

  In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....

• Report The Future Of Mobile Wallets Lies Beyond Payments

  Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

  February 9, 2015 | Thomas Husson

  Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report Mobile Payments Enter A Disruptive Phase

  March 31, 2011 | Thomas Husson

  The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the...

• Report The Future Of Application Stores

  What To Expect When Defining Your Mobile Consumer Road Map

  July 23, 2010 | Thomas Husson

  The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

• Report The State Of Mobile Commerce In Europe

  Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

  July 13, 2010 | Lauriane Camus, Thomas Husson

  European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for...

• Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

  July 28, 2009 | Thomas Husson

  Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near...

• Report The Future Of Location-Based Services: Four Service Categories Will Emerge

  June 29, 2009 | Thomas Husson

  Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

• Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

  May 22, 2009 | Thomas Husson

  The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...