Search Results

• Report The New Mobile Mind Shift Index: Global

  Use The Mobile Mind Shift Index To Guide Your Local Strategy

  December 21, 2018 | Anjali Lai, Julie Ask, Thomas Husson

  In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....

• Report The State Of Digital Banking, 2018

  Digitally Empowered Customers Are Reshaping The Landscape

  February 7, 2018 | Aurelie L'Hostis

  The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...

• Report How Italian Banking Customers Use Different Channels, 2017

  Weave Digital And Human Touchpoints Together To Deliver Superior Customer Experiences

  November 9, 2017 | Aurelie L'Hostis

  Digital business strategy executives at Italian banks face a twofold challenge: Banks need to encourage less digital-savvy customers to use digital touchpoints for routine banking tasks; at the...

• Report 2017 European Mobile Banking Benchmark

  BBVA Comes Top In Our Review Of European Mobile Banking Services

  May 16, 2017 | Aurelie L'Hostis

  Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

• Report Banking On Millennials: It's Not All About Mobile

  February 16, 2017 | Alyson Clarke, Gina Fleming

  To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

• Report Where Android Pay And Samsung Pay Fit In Your Bank's Payments Strategy

  Digital Banking Strategy Executives Need To Take The Long View On Android Mobile Payment Strategy

  December 2, 2016 | Jacob Morgan

  Banks have an array of options available to them to enable mobile payments for their Android customers, from enabling Android Pay all the way through to building their own brand mobile payment...

• Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

  October 18, 2016 | Nick Barber

  Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

• Report Brief: Retailers Must Embrace In-Store Technologies To Differentiate

  Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience

  July 15, 2016 | Frank Liu

  The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth....

• Report It's Time To Rejuvenate Online Transactional Experiences With Responsive Web Design

  October 8, 2014 | Peter Sheldon

  eBusiness teams are doubling down on rebuilding their legacy desktop site experiences to be responsive across all web-enabled touchpoints, but it's a huge undertaking and few organizations have the...