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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Empowered Customers Will Seek Better Choices
December 15, 2020
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Empowered Customers Will Seek Richer, More Immersive Experiences
December 15, 2020
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Empowered Customers Will Seek Shared Values
December 15, 2020
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Report The Future Of The Empowered Consumer In The US
The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15, 2020 | Anjali LaiPeople rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...
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Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era
What B2C Businesses Need To Know To Survive And Thrive In The Next Decade
It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....
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