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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
Charts & Figures
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The Gen Z Marketing Checklist
January 14, 2021
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The Common Consumer Behaviors Of Gen Z
January 14, 2021
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Consumers Are Evolving In Five Key Ways
December 15, 2020
Search Results
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Report A Post-Truth Climate Is Shaping Gen Z's Consumer Behaviors
Now More Than Ever, The Next-Generation Consumer Expects Brands To Be Real, Be Respectful, And Represent
January 14, 2021 | Mike ProulxStep aside, Millennials. CMOs have their sights set on the next generation of consumers and for good reason. Gen Z (born in or after 1997) is likely to form the majority of US consumers in just...
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Report The Future Of The Empowered Consumer In The US
The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15, 2020 | Anjali LaiPeople rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...
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Report The State Of US Consumers And Technology, 2019
Increasingly Intimate Technologies Spark The Next Mind Shift
November 8, 2019 | Anjali LaiToday's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...
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- Anjali Lai (13)
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