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Report Case Study: Haier Builds An Adaptive Enterprise
How A Global Manufacturer Delivers Future-Focused Customer Obsession
Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an...
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Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail
How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China
Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...
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Report Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight
A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations
Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and...
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Report Case Study: Tech-Driven Innovations Transform Global Shipping
OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain
Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry....
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Report Case Study: Programmatic Product Placement Is Ready For Prime Time In China
The Hunan Broadcasting System Leverages AI To Digitize Product Placement
Artificial intelligence is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting...
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