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Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail
How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China
Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...
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Report Case Study: Programmatic Product Placement Is Ready For Prime Time In China
The Hunan Broadcasting System Leverages AI To Digitize Product Placement
Artificial intelligence is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting...
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