Search Results

• Report Forrester Infographic: Go Beyond Just AI And APIs For Financial Services Tech Innovation

  February 27, 2020 | Jost Hoppermann

  Financial services teams should be aware of their peers' investment priorities and key areas of innovation if they want to keep up. This infographic provides an overview of innovation and...

• Report Forrester Infographic: Millennial Buyers Seek Credible, Concise, And Curated Content

  February 13, 2020 | Laura Ramos

  Forrester surveyed purchase decision makers and found their dissatisfaction with most content marketers make available continues unabated. As an increasingly influential buyer segment, Millennials...

• Report Forrester Infographic: SaaS Faces Obstacles In Financial Services

  Financial Services Firms Are Reluctant To Nab Key Tech Opportunities

  February 13, 2020 | Jost Hoppermann

  Banks and other financial services firms have already used software-as-a-service (SaaS) for horizontal solutions like CRM and HR. However, SaaS in financial-services-specific (vertical) deployments...

• Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

  Maturity, Company Size, And Diversification Dictate Roles And Responsibilities

  January 7, 2020 | Boris Evelson

  Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

• Report Forrester Infographic: B2B Budgets Bank On Programs And Tech

  May 2, 2019 | Laura Ramos, Meredith Cain

  Large B2B companies spend, on average, about 7% of annual revenues on marketing programs, technology, market research, and data services. As proportionately more of the marketing budget shifts away...

• Report Forrester Infographic: Learn From The Best In Your Digital Transformation Journey

  The Benchmark Report In The Digital Business Playbook

  April 3, 2019 | Ted Schadler, Mike Chirokas

  Digitally advanced firms are markedly different: By innovating at the intersection of experiences and operations, embracing emerging technology, partnering omnivorously, and building digital...