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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Elevate Content To Engage Millennial Buyers Based On Their Preferences
February 13, 2020
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Report Forrester Infographic: Millennial Buyers Seek Credible, Concise, And Curated Content
February 13, 2020 | Laura RamosForrester surveyed purchase decision makers and found their dissatisfaction with most content marketers make available continues unabated. As an increasingly influential buyer segment, Millennials...
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Report Forrester Infographic: ABM Maturity Corresponds To Better Revenue Results
Account-based marketing (ABM) is becoming the way marketing gets done. Forrester predicts that by 2025, the term "ABM" will disappear as account-centric becomes the way most B2B organizations...
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Report Forrester Infographic: B2B Budgets Bank On Programs And Tech
Large B2B companies spend, on average, about 7% of annual revenues on marketing programs, technology, market research, and data services. As proportionately more of the marketing budget shifts away...
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