Search Results

• Report New Tech: Influencer Marketing Solutions, Q2 2020

  Forrester's Landscape Overview Of 47 Providers

  May 11, 2020 | Ryan Skinner

  Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...

• Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans

  Tech Titans In Commerce

  January 29, 2020 | Sucharita Kodali

  Four large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...

• Report Brand Spotlight: The Best And Worst Of 2019

  January 13, 2020 | Dipanjan Chatterjee

  This report is about the best and worst of brand building in 2019, a year in which some iconic brands reinvented themselves while others struggled to remain relevant. Read this report to find out...

• Report Consumers Want Convenience, Not Conversations

  Conversational Interfaces Struggle To Deliver Contextual Convenience

  August 21, 2019 | Julie Ask, Ian Jacobs

  Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...