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New Tech Early-Stage IMS Vendors, Q2 2020
May 11, 2020
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Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020
Tools and Technology: The Omnichannel Advertising Playbook
Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...
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Report New Tech: Influencer Marketing Solutions, Q2 2020
Forrester's Landscape Overview Of 47 Providers
May 11, 2020 | Ryan SkinnerToday, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...
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