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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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New Tech Late-Stage IMS Vendors, Q2 2020
May 11, 2020
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Report New Tech: Influencer Marketing Solutions, Q2 2020
Forrester's Landscape Overview Of 47 Providers
May 11, 2020 | Ryan SkinnerToday, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...
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Report Brand Spotlight: The Best And Worst Of 2019
January 13, 2020 | Dipanjan ChatterjeeThis report is about the best and worst of brand building in 2019, a year in which some iconic brands reinvented themselves while others struggled to remain relevant. Read this report to find out...
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Report Amazon Will Disrupt The Advertising Ecosystem
Is Your Company Prepared?
September 3, 2019 | Collin ColburnAmazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...
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