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USAA Can Follow Up On Human Interactions With Digital
September 26, 2019
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Leaders Focus Personalization On Adding Value To The Customer
September 26, 2019
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Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints
Personalization Is About Deepening Customer Engagement
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...
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Report Q&A: Customer Effort Metrics — CX Pros Must Measure More Than "How Much"
July 29, 2019 | Maxie Schmidt-SubramanianCustomer experience (CX) professionals who want to measure customer effort often fail to consider important aspects of this challenge. This report answers five big questions CX pros should ask...
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