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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Forrester Wave™: Marketing Resource Management, Q1 2020
March 5, 2020
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Evaluated Vendors And Product Information
March 5, 2020
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Report The Forrester Wave™: Marketing Resource Management, Q1 2020
The 12 Providers That Matter Most And How They Stack Up
In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies;...
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Report The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019
The Nine Providers That Matter Most And How They Stack Up
May 6, 2019 | Ryan SkinnerIn our 30-criterion evaluation of content marketing platforms (CMPs) for B2C providers, we identified the nine most significant ones — Bloomreach, Contently, NewsCred, Opal, Percolate,...