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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Three Requirements Every CPG Marketer Needs To Select A Marketing Measurement Vendor
May 6, 2020 | Tina MoffettThe indirect and highly competitive nature of consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) businesses means B2C marketers in those industries face unique challenges with...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020
Tools And Technology: The Marketing Measurement And Insights Playbook
In our 27-criteria evaluation of marketing measurement and optimization vendors, we identified the nine most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing...
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