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• Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

  Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping

  February 25, 2019 | Brendan Miller, Jennifer Wise

  Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

• Report Why The Home Depot Wins At Mobile Web

  March 5, 2018 | James McQuivey, PhD

  Most retailers embrace mobile, but currently many merely check the boxes on features and functionality. Few go to the next level, consciously constructing an experience that meets customers'...

• Report 2018 Retail Best Practices: Mobile Web

  Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017

  February 2, 2018 | Brendan Miller

  Mobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than...

• Report Masters Of The Top Four Retail Tech Trends

  Leading Retailers Model Innovation With Customer-Focused Tech Investments

  January 18, 2018 | Brendan Witcher, Claudia Tajima

  To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But...

• Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

  October 18, 2016 | Nick Barber

  Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

• Report Short-Form Product Video: Blockbuster Conversions Without The Hollywood Budget

  August 4, 2016 | Nick Barber

  Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report 2D Bar Codes: Driving Consumers To Purchase

  eBusiness Professionals Should Employ These Tactics To Engage Consumers

  November 14, 2011 | Julie Ask

  2D bar codes have gone from an obscure topic in technology circles to a hot topic in print media and retail circles as a way to connect customers to their offerings through a mobile interface. But...

• Report Mobile Technographics®: US Online Shoppers

  Choosing The Right Approach For Your Target Consumers

  February 14, 2011 | Julie Ask

  Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

• Report The Building Blocks For Social Success In eBusiness

  September 23, 2010 | Elizabeth Davis, Carrie Johnson

  As consumers become more comfortable integrating social tools into their everyday lives, eBusiness leaders seek the right social strategy to achieve their goals. While the benefits of social media...