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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Disney+, Apple TV+, And HBO Max Compared On Key Attitudes
January 31, 2020
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Blog Learn From 2020 To Create Your Anywhere-Work Strategy
November 17, 2020 | James McQuivey, PhD2020’s Remote Work Is The Exception No Business Wanted The sudden arrival of the COVID-19 pandemic has thrust every organization into a patchwork of unplanned workforce responses. Companies have...
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Forum Technology & Innovation Global
Adapt To Win
In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...
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Webinar EX Predictions 2021: How Employee Experience Is Leaping Forward In The Wake Of The Pandemic
Working remotely has permanently changed how we lead, hire, and produce our best work. Nobody wanted this pandemic, but a silver lining to it is that it’s boosting employee experience (EX)...
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Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...
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Blog Get Ready For The Promise, Not The Peril, Of Workforce Data
September 1, 2020 | James McQuivey, PhDWorkforce and organizational data have been drizzling down on companies for decades, but as more jobs interface directly with technology, this has swelled to a heavy downpour. Most companies erect...
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Blog This Is The Right Time To Make The Future Of Work Happen
June 22, 2020 | James McQuivey, PhDMy job as an analyst requires that I be on the lookout for new things. The trick to finding new things might surprise you. The most inventive new things will usually be found by watching how old...
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Blog Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”
June 12, 2020 | James McQuivey, PhDAs lockdowns lift and businesses tentatively look to reopen, our clients need guidance on alleviating the concerns of their employees. After all, our PandemicEX survey data shows us that while 61%...
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Report The CEO's Guide To The Future Of Work
Build The Adaptive Workforce That Succeeds, Despite Changes To How Work Gets Done
Most pronouncements about the future of work miss the mark because they fail to account for what executives like you can see clearly in the here and now: how the shocks already reverberating...
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Blog The Future Of Work Starts Now
April 20, 2020 | James McQuivey, PhDImagine that it’s January 2020 — an eternity ago — and that you have been asked to gather with a dedicated group of your peers to give definite shape to a massively important topic: the...
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Report The Future Of Work Starts Now
Four Shocks Will Sort Out The Winners From The Losers In The 2020s
The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of...
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Webinar The Coronavirus And Consumer Sentiment
How People Feel Will Affect Their Next Steps
As the coronavirus spreads around the world, so do certain emotional responses that consumers have. At Forrester, we are carefully measuring how people go through various stages of understanding...
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Blog How Employees Feel About Coronavirus Now: A PandemicEX Survey Update
March 25, 2020 | James McQuivey, PhDOur #pandemicEX research project has now completed its second field period. In our newest wave, we surveyed a random sample of 504 US adults who work part- or full-time (fielded from March 17 to...
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Webinar The Pandemic Employee Experience Journey: Best EX Practices
Coronavirus disease 2019 (COVID-19) creates health challenges and business risks, all of which is important to focus on. But what is the effect on your employees, even if they aren't affected...
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Blog PandemicEX Results: Workers Uncertain That They Can Care For Ill Family Members
March 13, 2020 | James McQuivey, PhDForrester’s PandemicEX survey revealed the employee experience of 470 US adults working part- or full-time. Below is the second post in a series sharing the most important early findings from the...
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Blog PandemicEX Survey: Half Of Workers Confident In Leaders
March 12, 2020 | James McQuivey, PhDForrester’s PandemicEX survey revealed the employee experience of 470 US adults working part- or full-time. Below is the second post in a series sharing the most important early findings from the...
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Blog How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey
March 11, 2020 | James McQuivey, PhDForrester’s PandemicEX survey revealed the employee experience of 470 US adults working part- or full-time. Below are some of the most important early findings from the survey. Workers Are...
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Blog PandemicEX First Look: Just 43% Agree That Their Employer Has A Plan
March 5, 2020 | James McQuivey, PhDYou know by now how the novel coronavirus and COVID-19, the disease it causes, are triggering headlines around the world. The health effects are important to track, as is the economic impact...
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Blog PandemicEX: The Employee Experience Of Coronavirus
March 2, 2020 | James McQuivey, PhD(Newest update: March 11, 2020; see below) What is the employee experience (EX) of a pandemic? Companies are making plans and governments are tracking the spread of the virus, but who is listening...
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Blog Google’s HR Chief Steps Down, Hands Employee Problems To Other Leaders
February 11, 2020 | James McQuivey, PhDAt Forrester, we have a team dedicated to preparing you for what most in the industry call the “future of work.” We gather in hours-long sessions to identify what really matters and...
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Report The Heated Streaming Wars Are About Relationships
What Disney+ Teaches Marketers About Connecting With Customers
January 31, 2020 | James McQuivey, PhDThe media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...
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Report Three Lessons On Video Streamers
A Research Overview For The Video Streaming Market
January 31, 2020 | James McQuivey, PhDDisney+'s arrival into the video streaming market shines a spotlight on this increasingly crowded space. While the success of Disney+, Netflix, and Amazon remains assured, other services will...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media
More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education
Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...
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Blog Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect
October 28, 2019 | James McQuivey, PhDA decade after we announced the age of the customer, consumers continue to move faster than businesses. Ten years ago, extraordinary new technologies from the iPhone to social media expanded access...
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