Search Results

• Webinar European Tech Market Outlook For 2020 And 2021

  Modest Recoveries In 2021 After 2020 Pandemic Recessions

  Monday, February 1, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels, Michael O'Grady

  This webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets...

• Blog Forecasting In Uncertainty: Georgia’s Senate Elections Improve The Outlook For The US Tech Market In 2021

  January 13, 2021 | Andrew Bartels

  In our last US tech market forecast (“US Tech Market Outlook For 2021: After The Election — How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets“), we projected...

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  Webinar AI Software Market Sizing: Understand Forrester’s Four Segments To Invest Wisely

  December 17, 2020 | Andrew Bartels, Mike Gualtieri

  Forrester forecasts that the size of the AI software market will be $36 billion by 2025. That’s smaller than many investors and other analysts have projected. However, we believe our...

• Blog Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025

  December 10, 2020 | Andrew Bartels

  How big is the market for artificial intelligence software? In our new report, “The AI Software Market Will Grow To $37 Billion Globally By 2025,” Forrester forecasts that the size of...

• Report The AI Software Market Will Grow To $37 Billion Globally By 2025

  That's Big, But It's Smaller Than Investors Think As AI Gets Absorbed Into All Software Products

  December 10, 2020 | Andrew Bartels, Mike Gualtieri

  The velocity of demand for artificial intelligence (AI) technology, tools, platforms, and applications draws parallels to the demand for cloud. And, indeed, the market for AI maker platforms, AI...

• Blog Forecasting In Uncertainty: Our Latest US Tech Market Forecast Shows A 2.5% Decline In 2020 And -0.4% in 2021

  December 4, 2020 | Andrew Bartels

  The US election is now over, with Joseph Biden as President-elect, a Democratic House of Representatives, and a Republican-controlled Senate, pending the results of two Georgia Senate special...

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

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  Webinar US Tech Market Outlook For 2021 After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  November 11, 2020 | Andrew Bartels

  The outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...

• Blog Forecasting In Uncertainty: Small Businesses And State And Local Governments Will Be The Prime Vectors Of Tech Market Recession

  October 9, 2020 | Andrew Bartels

  When President Trump broke off negotiations with congressional Democrats on a new economic stabilization package on Tuesday, October 6, the already high risk of a deeper economic recession shot up...

• Blog Forecasting In Uncertainty: Too Soon To Declare The Worst Is Over In The US Tech Market Downturn

  September 29, 2020 | Andrew Bartels

  Remember the old Road Runner cartoons where Wile E. Coyote runs over a cliff chasing the Road Runner then hangs in midair for a couple of seconds before plummeting? Right now, the tech market...

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  Webinar The Supplier Value Management And Contract Lifecycle Management Markets

  Software Categories That Will Still See Demand In The Pandemic Recession

  August 12, 2020 | Andrew Bartels

  “Supplier value management” is Forrester’s new label for software that supports business processes for sourcing, contracting, buying, and managing supplier relationships...

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  Webinar US Tech Market Outlook For 2020 To 2021: How The Pandemic Recession Is Affecting Tech Demand In The US

  August 4, 2020 | Andrew Bartels

  The pandemic recession will clearly cause US tech spending to contract — the question is by how much and in which areas. Drawing on the latest data, this webinar provides...

• Blog Forecasting In Uncertainty: Q2 2020 US GDP Report Reveals Negative Surprises For US Economy But Positives For US Tech Market

  July 30, 2020 | Andrew Bartels

  The U.S. Bureau of Economic Analysis (BEA) released its Q2 2020 report on the US economy in the midst of the pandemic recession (see Gross Domestic Product, 2nd Quarter 2020 (Advance Estimate) and...

• Report Now Tech: Contract Lifecycle Management Software, Q3 2020

  Forrester's Overview Of 39 CLM Vendors

  July 22, 2020 | Andrew Bartels

  Companies use contract lifecycle management (CLM) software to consolidate and understand existing contracts, create and negotiate new contracts, and link contracts to other related applications....

• Report Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession

  A Best Case Of A 5% To 7% Drop In Tech Spending In 2020 And An Alternative With Declines Of 8% To 9% In 2020 And No Growth In 2021

  July 22, 2020 | Andrew Bartels, Dan Bieler, Jennifer Belissent, PhD

  Europe's major economies of France, Germany, and the UK had been struggling coming into 2020, though with some signs of improvement. The COVID-19 virus and public health policies to contain its...

• Blog 2020 German, French, And UK Tech Markets All Likely To Fall, With The UK’s The Most Vulnerable

  July 22, 2020 | Andrew Bartels

  We have just published our tech market forecast for the three largest European economies: France, Germany, and the UK (see “Tech Budget Outlooks For France, Germany, And The UK In A COVID-19...

• Blog Canadian Tech Market Will Fall At Least 7% In 2020 Due To The COVID-19 Recession

  July 20, 2020 | Andrew Bartels

  The Canadian tech market will fall in 2020. The only question is how much. Forrester’s latest forecast for Canadian business and government of tech goods, software, and services shows the...

• Blog Forecasting In Uncertainty: Are Software Vendors Too Optimistic, Or Are We Too Pessimistic About The Software Market Outlook?

  July 14, 2020 | Andrew Bartels

  As I work on updating Forrester’s tech market forecasts for the US and the world, I have been struck by the disconnect between how I see the software market outlook and how vendors and...

• Report Canadian Tech Budget Outlooks In A COVID-19 Recession

  A Best-Case Scenario Of A 6.7% Drop In Tech Spending In 2020 And An Alternate Scenario Of An 11.3% Decline With Weak 2021 Growth

  July 7, 2020 | Andrew Bartels, Cheryl McKinnon

  Canada's economy had been slowing in late 2019, putting downward pressure on its tech market coming into 2020. The COVID-19 virus and Canada's containment efforts have pushed Canada into a...

• Blog Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

  July 6, 2020 | Andrew Bartels

  On June 24, the International Monetary Fund (IMF) released its updated forecasts for global and country economic growth (World Economic Outlook Update, June 2020). The updates to its April 2020...

• Blog Forecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent Earnings Reports

  June 25, 2020 | Andrew Bartels

  How much will software spending fall during the pandemic recession? The answer to that question has major implications for the US and global tech markets. Software is the second-largest category in...

• Report Australia Tech Market Outlook, 2020 To 2021

  The COVID-19 Recession Will Wipe Out Already Slowing Growth

  June 22, 2020 | Sam Higgins, Andrew Bartels

  In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but...

• Blog Forecasting In Uncertainty: The US Jobs Report Does Not Mean A Quick End To The Pandemic Recession

  June 12, 2020 | Andrew Bartels

  Last Friday’s news of a drop in the unemployment rate to 13.3% and an increase of 2.5 million in employment was unexpected good news (see the US Bureau of Labor Statistics’ (BLS) recent...

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  Webinar Retailers: Where And How To Adjust Tech Budgets In The Pandemic Recession

  June 10, 2020 | Emily Pfeiffer, Andrew Bartels

  Retailers should tune their spending on tech to help them weather the pandemic recession. In this webinar, we help retailers understand how scenarios will play out and how to adjust as a...

• Blog Forecasting In Uncertainty: What If Stores Reopen And No One Comes?

  May 26, 2020 | Andrew Bartels

  A key forecasting question in this pandemic recession is whether and when consumers will resume their buying activities. Consumer spending represents over two-thirds of US GDP and similar...