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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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A CoE Combines Resources And Functions In A Hub-And-Spoke Model
September 13, 2019
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B2B Marketers Use Effectiveness, Response, And Awareness Metrics
September 13, 2019
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Marketers Balance Marketing Mix Modeling And Multitouch Attribution
September 13, 2019
Search Results
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Report Marketing Insights Are The Engine For Customer Obsession
Intermediate Level: Insights Practices For Marketing Innovation
September 13, 2019 | Mary PileckiMany marketing organizations have established an insights practice to leverage marketing and customer data for insights that will help their decision making. Once "insights" has become a common...