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• Webinar Holiday 2020 Recap: Insights And Lessons

  Tuesday, February 2, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

  Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

• Report Five Key Stakeholders Will Define Retail In The 2020s

  Vision: The Retail E-Commerce Playbook

  January 27, 2021 | Sucharita Kodali, Fiona Swerdlow

  New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...

• Report The Retail E-Commerce Metrics That Matter

  Performance Management: The Retail E-Commerce Playbook

  January 25, 2021 | Sucharita Kodali

  To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

• Report US Online Grocery Snapshot: Q1 2021

  IRI Data Shows How The Pandemic Has Shaped Online Grocery

  January 20, 2021 | Sucharita Kodali

  Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...

• Blog Insights From Forrester’s US Retail Recovery Heat Map, January 2021

  January 19, 2021 | Sucharita Kodali

  Over the last 10 months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic...

• Report Five Practices To Succeed With Your Retail E-Commerce Strategy

  Processes: The Retail E-Commerce Playbook

  January 15, 2021 | Sucharita Kodali

  Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

• Report The Five Key Success Factors Of Every Digital Business

  Strategic Plan: The Retail E-Commerce Playbook

  January 4, 2021 | Sucharita Kodali

  Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

• Report The State Of The US Grocery Shopper — COVID-19

  US Grocery Shopper Behaviors In The New Normal

  December 22, 2020 | Sucharita Kodali, Madeline Cyr

  Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...

• Blog Retailers: Here’s How Consumers Are Shopping This Holiday Season

  December 17, 2020 | Sucharita Kodali

  The holiday season is in the home stretch, and we’re expecting US online holiday sales this year will top $173 billion — or fully 24% more than last year. Bizrate Insights surveyed shoppers to find...

• Blog Digital Go-To-Market Review: Beauty Brands

  November 30, 2020 | Sucharita Kodali

  Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second...

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  Webinar Retail Predictions 2021

  November 13, 2020 | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

  As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

• Blog Online Grocery Investments: Going In Fits And Starts

  November 10, 2020 | Sucharita Kodali

  There were three interesting grocery developments in the last few days, all pandemic related and all reflective of the fact that digital transformation in grocery is still a work in progress and...

• Report Must-Have E-Commerce Features

  Roadmap: The Retail E-Commerce Playbook

  October 28, 2020 | Sucharita Kodali

  Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

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  Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Emily Pfeiffer

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)

  October 23, 2020 | Sucharita Kodali, Michael O'Grady, Joanna O'Connell

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

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  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking And Tackling (Part 2 of 2)

  October 23, 2020 | Sucharita Kodali, Emily Pfeiffer, Brendan Witcher

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

• Blog What Were Other Retailers Up To This Prime Day?

  October 22, 2020 | Sucharita Kodali

  Since 2015, Amazon has hosted its annual summer sale, Prime Day, an exclusive deal event for its Prime members. In 2019, shoppers purchased more than 175 million items during the event, and its...

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  Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

  October 22, 2020 | Sucharita Kodali, Anjali Lai

  The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...

• Blog Predictions 2021: Retailers, Brand Manufacturers, And Mall Operators

  October 20, 2020 | Sucharita Kodali

  From pandemic shutdowns that mercilessly divided retailers into essential and nonessential businesses to drastic financial fallout for consumers in 2020, global retailers and brands in 2021 will be...

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  Webinar Industry Lens: Tech Titans In Retail

  October 9, 2020 | Fiona Swerdlow, Sucharita Kodali

  Join Forrester VP and principal analyst Sucharita Kodali for the third in our three-part "Industry Lens: Tech Titans" webinar series. Episode 3 focuses on how the tech titans such as Apple, Google,...

• Blog Introducing Forrester’s Digital Go-To-Market Review: Home Goods Edition

  October 6, 2020 | Sucharita Kodali

  In a rapidly evolving retail environment, brand manufacturers that have traditionally sold through wholesale channels now need to think very differently about distribution. Some traditional...

• Blog Attend Forrester’s Upcoming Event For Brand Manufacturers On September 29–30

  September 18, 2020 | Sucharita Kodali

  One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with...

• Blog B2C Firms Must Prepare As Consumer Buying Enters A New Era

  September 11, 2020 | Sucharita Kodali

  For B2C firms to succeed in the dynamic world of commerce, they must constantly evolve to meet changing customer expectations, adapt to shifting behaviors, and prepare for unpredictable economic...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...