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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Greener Consumers Demand Sustainable Brands
The Green Revolution Will Drive The Next Wave Of Business Transformation
March 22, 2021 | Thomas HussonGreen consumers are frustrated — especially in Europe — and demanding that brands go beyond touting their environmental sustainability efforts and take real action. CMOs should embrace...
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Report How The COVID-19 Crisis Is Affecting Consumer Behaviors In France
Anticipate The New Normal And Embrace Transformations On Steroids
May 11, 2020 | Thomas HussonForrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse...
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