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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Predictions 2020: Europe
Europe Will Deliver Regulatory Leadership Amid Uncertainty
In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the...
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Report Predictions 2020: The Internet Of Things
IoT Will Propel Smart Displays, 5G, Product Ransomware Attacks, Supply Chains, And New Business Models
This report shares Forrester's five 2020 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected...
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Report Predictions 2020: Agencies
The Cumulation Of Many Pressures Forces Agencies To Upgrade
CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...
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Report Predictions 2020: CMO
CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...