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  • Thomas Husson
  • Drive revenue with customer experience

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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Employee Experience Is A Business Imperative

    European Leaders Must Elevate The Importance Of EX And Transform Their Culture To Emerge Stronger Out Of The Crisis
    May 13, 2021 | Thomas Husson

    The global pandemic has accelerated existing trends, urging firms to improve the employee experience (EX) and anticipate the future of work. However, many leaders at European firms still...

  • Report Embrace The Green Business Opportunity

    Profitable Sustainable Businesses Show How Traditional CMOs Must Embrace Green Transformation
    March 30, 2021 | Thomas Husson

    Consumers expect brands to truly embrace environmental sustainability but are suspicious about their sustainability messages; they often believe brands use green marketing purely to drive...

  • Report Geopolitical Disruption Demands Local Trust

    CMOs At Global Brands Must Pivot To Truly Multilocal Operations
    February 11, 2021 | Thomas Husson

    Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...