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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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With "JFK Unsilenced," The Times Brought New Perspectives To The News
December 20, 2019
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Search Results
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Report AI Is A New Kind Of Creative Partner
Data Promises To Enhance Creative Capability And Capacity
December 20, 2019 | Thomas HussonBrands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media's measurability have driven the...
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Report CMO-CIO Collaboration: Resolving The Paradox
The Relationship Destined To Maximize Your Business
August 20, 2019 | Thomas HussonGrowing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...
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Report Reimagine Mobile To Activate The Total Brand Experience
A New Mobile Mindset Is Key To Turning Marketing Into A Growth Engine
May 9, 2019 | Thomas HussonFrom foldable screens to 5G experiences, extended reality, AI, and conversational interfaces, MWC19 Barcelona demonstrated that mobile is still central to marketing innovation. However, most brands...