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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Marketing Technology Growth In Europe Versus US
August 20, 2019
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Search Results
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Report Computer Vision Makes Contextual Marketing More Powerful
CMOs Should Prepare For The New Marketing Opportunities That AI Vision Technologies Create
February 4, 2020 | Thomas HussonAI-powered computer vision provides access to a visually rich array of customer insights, creates new customer experiences, and drives emotional engagement. This report helps CMOs understand and...
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Report CMO-CIO Collaboration: Resolving The Paradox
The Relationship Destined To Maximize Your Business
August 20, 2019 | Thomas HussonGrowing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...
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Report Marketing's Business Imperative: Prioritize Innovation
Introducing Forrester's Marketing Innovation Scorecard
July 30, 2019 | Thomas HussonTech-led innovation is the future of business and the brand experience. Yet despite a plethora of new technologies at marketers' fingertips and an ever-growing array of platforms, marketing...