Search Results

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

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  Webinar AI Predictions 2021

  How AI Is Entering New Territory

  November 18, 2020 | Srividya Sridharan, Mike Gualtieri, Brandon Purcell

  Early forays into AI combined with 2020’s new reality for business is catapulting AI competency further and faster. What was once considered impossible is now not only possible, but even...

• Blog Predictions 2021: The Time Is Now For AI To Shine

  October 22, 2020 | Srividya Sridharan

  AI is transformational. AI is exciting. AI is mysterious. AI is scary. AI is omnipresent. We’ve heard this oscillating narrative over the last few years (and will continue to in the future), but in...

• Forum Data Strategy & Insights

  Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.

  October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

  Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

• Blog Come For The Insight, Stay For The Impact

  September 10, 2020 | Srividya Sridharan

  We have only about five weeks until our Data Strategy & Insights live virtual event on October 14-15, and I’m excited to share a glimpse of what’s on our program across our six keynotes and...

• Blog Move From Insight To Impact: Data Strategy & Insights 2020

  September 3, 2020 | Srividya Sridharan

  The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter...

• Blog A Flash-Point Week For Facial Recognition

  June 11, 2020 | Srividya Sridharan

  In a letter to Congress this week, IBM’s CEO announced that it will sunset its general-purpose facial recognition and analysis software products. On IBM’s heels, Amazon announced a one-year...

• Report Research Overview: Artificial Intelligence

  A Guide To Navigating Our AI Technology Research Portfolio

  May 20, 2020 | Srividya Sridharan

  Many AI technologies can help enterprises engage customers, augment employees' intelligence, and operate efficiently. This overview for CIOs provides a collection of and guide to Forrester's most...

• Blog The Insights Beat: Data And Analytics Make The Perfect One-Two Punch

  May 15, 2020 | Srividya Sridharan

  Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer...

• Blog Create Meaningful Measurement, Not A Mess Of Metrics

  April 21, 2020 | Srividya Sridharan

  In this era of having everything at your fingertips with a few clicks, swipes, or taps, our sense of confidence in accessing data and information about anything is certainly high. The same is true...

• Blog The Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In Order

  April 10, 2020 | Srividya Sridharan

  The time of year has finally arrived when the sun lingers on the horizon longer and longer, life creeps back into the trees, and weather forecasts look much more favorable. But this normally...

• Blog The Insights Beat: Stay On Course With Smart Data And Analytics Choices

  March 10, 2020 | Srividya Sridharan

  As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you...

• Report Organizational Intangibles Will Make Or Break Your Data And Analytics Practice

  Vision: The Insights-Driven Business Playbook

  February 28, 2020 | Brandon Purcell, Srividya Sridharan, Gene Leganza

  Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You're not focusing enough on the intangibles that drive this transformation...

• Report Research Overview: Data, Analytics, And Insights

  Beginner Level: Technology Practices For Insights-Driven Businesses

  January 27, 2020 | Srividya Sridharan, Gene Leganza

  There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

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  Webinar AI Predictions 2020

  A Conversation With The Analysts Who Made Them

  January 27, 2020 | Srividya Sridharan, Mike Gualtieri, Ian Jacobs

  The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

• Report Seven Steps To Kick Off A Customer-Obsessed Insights Program

  Beginner Level: Insights Practices For Marketing Innovation

  December 17, 2019 | Srividya Sridharan, Allison Snow

  There's only one way to win in the age of the customer, and that's by being customer obsessed. To successfully pivot from product, growth, shareholder, and other obsessions, firms need to become...

• Blog Predictions 2020: AI Aspirations Will Both Sizzle And Simmer

  October 30, 2019 | Srividya Sridharan

  The artificial intelligence zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the imagination...

• Report Predictions 2020: Artificial Intelligence

  It's Time To Turn The Artificial Into Reality (Checks)

  October 30, 2019 | Srividya Sridharan, Mike Gualtieri, J. P. Gownder

  The urgency to reap the benefits of AI is real. As is the opportunity. Companies are seeking tangible value via cost savings, revenue growth, new products, or customer experiences. But there is no...

• Blog Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth

  October 22, 2019 | Srividya Sridharan

  It’s T-minus two weeks to Forrester’s second Data Strategy & Insights Forum, in Austin, Texas. Over 300 data and analytics leaders will gather to share, learn, and get inspired! For those of...

• Blog The Insights Beat: The Best Of Times As A Data And Analytics Leader

  October 11, 2019 | Srividya Sridharan

  Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky...

• Blog The Insights Beat: Plan For New Data And Analytics Supplies

  September 10, 2019 | Srividya Sridharan

  Summer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of...

• Blog Data Strategy & Insights 2019: Reimagine To Reinvent

  September 5, 2019 | Srividya Sridharan

  Digitally transforming your business and delivering superior customer experiences is no small task. But despite your best efforts, digital sameness prevents consumers and your partners from...

• Blog The Insights Beat: The Times They Are A-Changin’

  August 16, 2019 | Srividya Sridharan

  Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth...

• Blog The Insights Beat: Light Up The Sky With Insights This July

  July 3, 2019 | Srividya Sridharan

  It’s nearly Independence Day in the US — a day filled with parades, fireworks, family, and, of course, delicious food. The day honors something that we, like the Founding Fathers before us, hold...

• Blog The Insights Beat: Save Your Data Strategy From A Nosedive

  June 12, 2019 | Srividya Sridharan

  (Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and...