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  • Michele Goetz
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Data Lets You Swim With Black Swans

    Vision: The Data Management Playbook
    April 19, 2021 | Michele Goetz

    Disruption didn't just happen in 2020, it accelerated. Technological, pandemic, economic, social, and national security challenges are forcing enterprises and governments to go back to the data for...

  • Report Break Through Data Governance Fatigue

    A Framework For Effectiveness And Sustainability
    February 25, 2021 | Michele Goetz

    Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....

  • Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    January 15, 2021 | Michele Goetz

    What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

  • Report DataOps For The Intelligent Edge Of Business

    Go Beyond Traditional Data Management And Governance
    December 3, 2020 | Michele Goetz

    The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

  • Report Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook
    October 30, 2020 | Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

  • Report Create A Roadmap For A Real-Time, Agile, Self-Service Data Platform

    Roadmap: The Data Management Playbook
    January 6, 2020 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    January 2, 2020 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report The Forrester Wave™: AI Consultancies, Q3 2019

    The 13 Providers That Matter Most And How They Stack Up
    September 16, 2019 | Michele Goetz

    In our 23-criterion evaluation of AI consultancies, we identified the 13 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, EPAM, EY, IBM, KPMG, McKinsey & Company, PwC, Tech...

  • Report An Advanced Course In Data Governance: Ambient Data Governance Makes Data Work

    July 9, 2019 | Michele Goetz

    Data governance isn't new for enterprises. However, trends in digital, analytics, self-service, and cloud investments demonstrate that enterprise architecture (EA) professionals haven't positioned...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...