Search Results

• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

• Report Business Architecture In 2025 And Beyond

  Evolving To Support Outcome-Based Architecture

  May 20, 2020 | Gordon Barnett

  As firms continue their evolution to become customer obsessed, the need for specialist business architecture (BA) professionals becomes more apparent. Today, most BA pros focus on helping their...

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  Webinar Rethink Your EA Discipline: Analyze The Data From The Most Recent EA Survey

  April 27, 2020 | Gordon Barnett

  Enterprise architecture (EA) leaders are becoming strategic enablers by positioning their discipline where it adds value, building the right architectural capabilities, and delivering EA services...