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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy
Reference Models Provide A Common Language To Help Optimize Martech Investments
Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...
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Webinar Rethink Your EA Discipline: Analyze The Data From The Most Recent EA Survey
April 27, 2020 | Gordon BarnettEnterprise architecture (EA) leaders are becoming strategic enablers by positioning their discipline where it adds value, building the right architectural capabilities, and delivering EA services...