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• Report The Best Tech Leaders Develop And Unleash Creative People

  Advanced Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  CIOs attaining an intermediate maturity level in their IT transformation efforts may operate well; however, their organizations often lack the culture, talent, and structure it takes to be a market...

• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

• Report EA Professionals, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Gordon Barnett, Rusty Warner

  Successfully enabling a customer-obsessed strategy is dependent on a well-coordinated technology strategy championed by both business and technology executives. To succeed, outcome-driven...

• Report Key Attributes Of An Adaptive Operating Model

  Develop Your Operating Model Around Strategy, Operations, And Leadership

  November 12, 2019 | Gordon Barnett

  Too often organizations view IT transformation purely from a technology perspective. Although it's important to understand how to prioritize technology that boosts customer experiences while...

• Report Understand Four Key Factors To Define Your Future Adaptive Ops Model

  Poorly Designed IT Operating Models Are The Primary Cause Of Failed Business Transformations

  March 4, 2019 | Gordon Barnett, Bobby Cameron

  The quest for customer obsession is arduous — littered with obstacles that impede progress. Those firms that have obtained the highest levels of customer obsession have done so by adopting a...