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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report How To Evolve Your Mobile App
Make Smart Investment Choices Based On Your Customer's Goals And Needs
When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...
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Report Digital CX And Design Trends, 2020
Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa...
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Report Digital CX Trends, 2019
Digital CX And Human-Centered Experience Design Align — At Last
Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...
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Report The Hierarchy Of Moments: How To Deliver Your Brand Promise In Moments
Watch This Video To Learn About Forrester's Hierarchy Of Moments Framework
April 4, 2019 | Kelly PriceDesigning great customer experiences and building great digital experiences requires understanding the moments that matter to your customers — but achieving that understanding is easier said than...