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• Blog CX North America Event Offers Values Track And A Time To Consider Business Strategy In A Values-Driven World

  June 15, 2020 | Brigitte Majewski

  Just In Time: CX NA’s Values Track Gives Us Exactly What We Need Right Now Forrester’s CX North America event includes a values content track. We didn’t know what the world would be like when we...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  February 3, 2020 | Brigitte Majewski

  Leadership Transition At IBM Means More Cloud, More Cloud Services, More Cloud Focus IBM is unlikely to ever have the economics of an Amazon, Azure, Google, or Alibaba. But it does have the largest...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  January 27, 2020 | Brigitte Majewski

  CVS Is Taking Its HealthHUB Digital Retail Innovation To Market Across 1,500 Of Its Pharmacies CVS’s HealthHUB, debuting at three store locations in Houston, Texas, transforms over 20 percent of a...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  January 13, 2020 | Brigitte Majewski

  AI, Privacy, And Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this year’s Consumer Electronics Show (CES)...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  December 23, 2019 | Brigitte Majewski

  Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs Are...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  December 16, 2019 | Brigitte Majewski

  Product Security Takes Center Stage As Attackers’ Livestream Ring Devices Harass Users The astronomical success of Ring’s opt-in surveillance products took a dark turn over the last...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  December 9, 2019 | Brigitte Majewski

  Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight. As a culture, we are questioning long-held expectations attached to being a man or a...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  December 2, 2019 | Brigitte Majewski

  LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH, this...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  November 25, 2019 | Brigitte Majewski

  Dreamforce: Industry Confab, Cultural Event, Or Populist Movement? We walked as pilgrims to the Golden Gate to wander the forests of Howard Street and Moscone Center and drink from the fountain...

• Blog Victoria’s Secret’s Cautionary Brand Tale: When Intimates Fail To Be Intimate

  November 25, 2019 | Brigitte Majewski

  The World Is Shocked That Victoria’s Secret Canceled Its Runway Show — Kidding Victoria’s Secret (VS) parent L Brands shared in its Q3 earnings call that it canceled the Victoria’s...

• Report Gauge Your Marketing Innovation Maturity

  The Assessment Report In The Marketing Innovation Playbook

  November 22, 2019 | Caroline Robertson, Brigitte Majewski

  To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  November 18, 2019 | Brigitte Majewski

  Nike Just Does It First, the age of the customer shifted power away from institutions to individuals, drastically reducing the control companies had over their own brands. Then came Amazon: The...

• Report Regularly Rejuvenate Your Marketing Talent

  Advanced Level: Talent Practices For Marketing Innovation

  November 11, 2019 | Shar VanBoskirk, Brigitte Majewski

  When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and organizational structure doesn't create...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  November 11, 2019 | Brigitte Majewski

  By Silencing Hackers With NDAs, Uber Could Legitimize Ransom Attacks As A Business Despite a half-billion-dollar marketing campaign last year to rebuild Uber’s image, the ride-sharing giant’s...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  November 4, 2019 | Brigitte Majewski

  What You’re Not Hearing About In The Media About The Streaming Media Wars . . .   Apple TV+ Launches With Big-Name Content And Modest Revenue Impact Apple launched its $4.99-per-month,...

• Blog The Marketer’s Take On Facebook’s Q3 2019 Earnings: Waiting For More

  October 31, 2019 | Brigitte Majewski

  My team at Forrester joins Facebook’s quarterly earnings calls, but not with a financial analyst’s mindset. Instead, we listen for the benefit of our B2C marketing clients. Many of them likely...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  October 28, 2019 | Brigitte Majewski

  Humana Commits To Cloud-Based Innovations To Reimagine Heathcare Humana signed a multiyear strategic partnership with Microsoft to build predictive and personalized healthcare solutions to help its...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  October 21, 2019 | Brigitte Majewski

  Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  October 15, 2019 | Brigitte Majewski

  The California Attorney General Just Published CCPA Rules, And They’re Clear As Mud Privacy wonks have been awaiting Attorney General (AG) Becerra’s draft regulations for the California...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  October 7, 2019 | Brigitte Majewski

  Cybersecurity Awareness Month Is Underway Executives consider cyberattacks the second leading global risk to doing business, per the World Economic Forum’s 2019 Global Risks Report. The US Senate...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  September 30, 2019 | Brigitte Majewski

  Amazon’s New Echo Lineup Does What Fire Phone Never Could Remember when Amazon created a new phone, hoping it could revolutionize the smartphone business? Remember how badly that failed? This week,...

• Report The Marketing Talent Casting Call

  Intermediate Level: Talent Practices For Marketing Innovation

  September 24, 2019 | Shar VanBoskirk, Brigitte Majewski

  You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role....

• Blog Marketers: Embrace A Better CX

  September 24, 2019 | Brigitte Majewski

  Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. Marketers want better CX more than...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  September 23, 2019 | Brigitte Majewski

  IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week, IBM unveiled a new solution — IBM z15 — that provides data privacy passports and helps...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  September 16, 2019 | Brigitte Majewski

  Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern....