Search Results

• Report Come Together (Right Now) To Deliver The Next Best Experience

  Vision: The Customer Analytics Playbook

  February 12, 2021 | Brandon Purcell

  We're living in the age of the customer, so it's understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer...

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  Webinar Customer Insights Predictions 2021

  December 2, 2020 | Gene Leganza, Faith Adams, Cinny Little

  Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

• Report Research Overview: Customer Analytics Technologies And Services

  Tools And Technology: The Customer Analytics Playbook

  September 30, 2020 | Brandon Purcell

  Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with...

• Report Gauge Your Customer Analytics Maturity

  Assessment: The Customer Analytics Playbook

  September 14, 2020 | Brandon Purcell

  Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

• Report AI Aspirants: Caveat Emptor

  Tackle Third-Party Risk Head-On And Improve AI Accountability

  August 12, 2020 | Brandon Purcell

  A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

• Report Now Tech: Customer Analytics Technologies, Q1 2020

  Forrester's Overview Of 33 Customer Analytics Providers

  March 25, 2020 | Brandon Purcell

  You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

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  Webinar The Best Of Times And The Worst Of Times For Customer Segmentation

  March 2, 2020 | Brandon Purcell

  Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

• Report Pick A Powerful Pilot To Propagate Customer Analytics

  Business Case: The Customer Analytics Playbook

  February 5, 2020 | Brandon Purcell, Emily Miller

  While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....

• Report Advance Your Customer Analytics Maturity

  Roadmap: The Customer Analytics Playbook

  February 4, 2020 | Brandon Purcell, Emily Miller

  Customer insights (CI) pros looking to stand up or advance their enterprise customer analytics functions face many challenges. Disparate data, a lack of stakeholder support for analytics, and...

• Report The Best Of Times And The Worst Of Times For Segmentation

  Overthrow Traditional Customer Segmentation In The Personalization Revolution

  December 10, 2019 | Brandon Purcell

  Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

• Report The State Of Customer Analytics 2019

  Landscape: The Customer Analytics Playbook

  November 5, 2019 | Brandon Purcell, Emily Miller

  In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

• Report Make Customer Lifetime Value Your Polaris For Long-Term Growth

  This Customer-Obsessed Metric Brightens The Path To Profitability

  September 26, 2019 | Brandon Purcell, Allison Snow

  Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

• Report How To Calculate Customer Lifetime Value For Your Business

  Choose Your Own CLV Adventure From Four Different Approaches

  September 26, 2019 | Brandon Purcell, Allison Snow

  Customer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...

• Report The Forrester Wave™: Customer Analytics Service Providers, Q2 2019

  The 12 Providers That Matter Most And How They Stack Up

  May 30, 2019 | Brandon Purcell

  In our 33-criterion evaluation of customer analytics service providers, we identified the 12 most significant ones — Allant Group, Clarity Insights, CSS Corp, EXL Service, Fractal Analytics,...

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  Webinar Come Together (Right Now) To Deliver The Next Best Experience

  May 29, 2019 | Brandon Purcell

  The next analytical paradigm has arrived: introducing the next best experience (NBX). The NBX is the fourth iteration of the “next best” saga — preceded by next best product,...

• Report Score Big With Fanalytics

  How Advanced Customer Analytics Drives Better Fan Engagement In Sports

  April 26, 2019 | Brandon Purcell, Emily Miller

  Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...