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The Digital Intelligence Playbook For 2021
Data To Experience At The Speed Of Engagement
Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized...
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Report Make Customer Lifetime Value Your Polaris For Long-Term Growth
This Customer-Obsessed Metric Brightens The Path To Profitability
September 26, 2019 | Brandon Purcell, Allison SnowCustomer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...
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Report How To Calculate Customer Lifetime Value For Your Business
Choose Your Own CLV Adventure From Four Different Approaches
September 26, 2019 | Brandon Purcell, Allison SnowCustomer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...