Featured content
The Digital Intelligence Playbook For 2021
Data To Experience At The Speed Of Engagement
Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized...
Charts & Figures
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Drive Customer Value Across The Life Cycle
February 1, 2019
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Align Life-Cycle Perspectives Between The Firm And The Customer
February 1, 2019
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Commonly Used Analytical Techniques
February 1, 2019
Search Results
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Report Make Customer Lifetime Value Your Polaris For Long-Term Growth
This Customer-Obsessed Metric Brightens The Path To Profitability
September 26, 2019 | Brandon Purcell, Allison SnowCustomer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...
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Report How To Calculate Customer Lifetime Value For Your Business
Choose Your Own CLV Adventure From Four Different Approaches
September 26, 2019 | Brandon Purcell, Allison SnowCustomer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...
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Report How Analytics Drives Customer Life-Cycle Management
February 1, 2019 | Brandon PurcellWith the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...