Search Results

• Report Assess Your Digital Experience Delivery Maturity

  Assessment: The Digital Experience Delivery Playbook

  December 31, 2020 | Nick Barber, Joe Cicman

  Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

• 

  Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

  December 1, 2020 | Nick Barber

  Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...

• Blog Adobe Wants To Make 3D An (Augmented) Reality

  October 23, 2020 | Nick Barber

  Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. And they’re right. Adobe’s vision for 3D is in line with...

• Blog DAM Is A Key Ingredient For Your Digital Experience Delivery

  July 6, 2020 | Nick Barber

  Digital customer experience has become a top-three growing priority, according to Forrester’s April 2020 COVID-19 Service Provider Pulse Survey. As companies look to deliver more...

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

• 

  Webinar Supercharge Your Collaboration And Communication Strategy In The COVID-19 Era

  June 18, 2020 | Nick Barber

  COVID-19 has massively disrupted employee experience and how companies interact with customers through events. During this webinar, we explore the challenges that US employees face in working...

• 

  Webinar Your Recipe For A Tasty Content Experience

  June 11, 2020 | Nick Barber

  Selecting, deploying, and driving adoption of your digital asset management (DAM) system is like baking a cake; you need heaps of business case, generous amounts of metadata and taxonomy, and a bit...

• Blog Summit 2020: You’re A Media Company, So Get Your DAM House In Order 

  April 6, 2020 | Nick Barber

  More content, more problems? If you’re part of the 89% of marketers who are continuing to invest in content development, then consider joining me for Forrester SiriusDecisions Summit 2020 to learn...

• 

  Webinar There's No Personalization Without Understanding Your Content

  March 17, 2020 | Nick Barber

  Customers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands...

• Report Now Tech: Agile Content Management Systems, Q1 2020

  Forrester's Overview Of 30 Agile CMS Providers

  February 27, 2020 | Nick Barber, Mark Grannan

  You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

• Report The Agile CMS Cookbook: Tales From The Test Kitchen

  Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

  February 7, 2020 | Nick Barber, Mark Grannan

  Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

• Blog B2B Marketing And Sales: Combat Digital Sameness With Video

  November 22, 2019 | Nick Barber

  Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched...

• Blog Hot DAM! Top Vendors In Our Forrester Wave™

  November 20, 2019 | Nick Barber

  I’ve been there, just like you. As a content creator before Forrester, I produced 3,000 videos and managed my assets like you probably do — or did. Content was across multiple hard drives,...

• Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

  The 14 Providers That Matter Most And How They Stack Up

  November 20, 2019 | Nick Barber

  In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

• Blog Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

  November 15, 2019 | Nick Barber

  At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative...

• Report There's No Personalization Without Content Intelligence

  Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

  October 25, 2019 | Nick Barber, Brendan Witcher

  Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...

• Blog Minivans Vs. Motorheads — Why The Right Content Fuels Proper Personalization

  October 21, 2019 | Nick Barber

  Digitally savvy customers have increasingly high expectations that put brands under pressure to deliver the right content, at the right time, to the right individual. In fact, 80% of US online...

• Report New Tech: AI Services For Rich Media, Q3 2019

  Forrester's Landscape Overview Of 32 Providers

  September 3, 2019 | Nick Barber

  As companies look to create more personalized customer experiences, they're finding out that their rich media content isn't architected for it. It's missing essential metadata and, in cases relying...

• Blog Uncover Your Hidden Media With Artificial Intelligence

  September 3, 2019 | Nick Barber

  If you’re like many companies that we talk to, then you’re creating more images and videos because you know that’s the kind of content that engages your customers and prospects. But with more...

• Blog Create More Video To Engage Your B2B Buyers

  June 26, 2019 | Nick Barber

  If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are...

• Report Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

  Forrester's Overview Of 35 Video Platform Providers

  June 21, 2019 | Laura Ramos, Nick Barber

  You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first...

• Blog Supercharge Your Employee Experience With Video

  June 14, 2019 | Nick Barber

  Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and...

• Report Now Tech: Enterprise Video Platforms For Internal Training And Employee Communications, Q2 2019

  Forrester's Overview Of 28 Providers Of Enterprise Video Platforms For Internal Training And Employee Communications

  June 7, 2019 | Nick Barber, Samuel Stern

  You can use enterprise video platforms (EVPs) to enable on-demand employee training, create more engaging internal communications, and boost sharing of employee-generated content. But to realize...

• Report Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

  North America And EMEA Lead DAM User Adoption, With Vendors Prioritizing AI And Integrations Investments

  June 3, 2019 | Nick Barber

  Companies aren't just creating more rich media content; most of them want to deliver it more efficiently too. Three-quarters of global software decision makers have implemented, are planning to...

• Blog DAM Market Set To Top $1 Billion In 2019

  June 3, 2019 | Nick Barber

  If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content...