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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Customer Service Shines Through The Crisis
How Top Firms In Asia Pacific Differentiated With Customer Service For Better Customer Experiences
As businesses coped with a string of crises in 2020, customer service was a crucial part of the response; sometimes, it was the only point of contact for customers in trouble. We interviewed three...
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Report Forrester Infographic: Brand Communication And Action Drive Perception For Indian Banks
December 30, 2020 | Amit BhatiaApart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial institutions into the spotlight. Like their global peers, banks in India strove...