Search Results

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  Webinar The Brands' Guide To In-Housing Media: Cultural Readiness And A Long-Term Vision Are Required For Success

  December 18, 2020 | Joanna O'Connell, Jay Pattisall

  As big brands make the headlines with their in-housing efforts, marketing professionals are asking themselves, "Should we move media in-house?" Our answer: Fortune favors the brave. Only those...

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  Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

  December 15, 2020 | Jay Pattisall, Thomas Husson, Andrew Hogan

  Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

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  Webinar AI And Automation Will Shape The Agency Of The Future

  December 10, 2020 | Jay Pattisall, J. P. Gownder

  Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to...

• Blog Predictions 2021: Agencies Swarm Talent With Technology

  October 28, 2020 | Jay Pattisall

  In 2021, agencies’ fee-based services model collides head on with the heightened relevance of digital marketing, long-term effects of remote work, scrambled CMO priorities, and a...

• Blog The Smaller, Smarter Future Of Agencies

  October 15, 2020 | Jay Pattisall

  The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For...

• Blog The Organizational Obstacles Of In-Housing Media

  September 23, 2020 | Jay Pattisall

  Ever since the release of the Association of National Advertisers’ K2 Report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious...

• Report The Forrester Wave™: Global Media Agencies, Q2 2020

  The 10 Global Media Agencies That Matter Most And How They Stack Up

  May 26, 2020 | Jay Pattisall

  In our 29-criterion evaluation of media management providers, we identified the 10 most significant ones — Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and...

• Blog Publicis Groupe’s Money-Back Performance Guarantee Shifts The Agency/Brand Economic Model From Paying For People To Paying For Performance

  April 30, 2020 | Jay Pattisall

  Publicis Groupe announced today the creation of “The Pact, Powered by Epsilon,” a new digital media planning and buying service that offers money-back performance commitments that guarantee the...

• Blog Coronavirus Forces Agencies To Rethink The Agency Employee Experience

  March 12, 2020 | Jay Pattisall

  Agencies’ pivotal role in the services marketplace means they too will feel the effects of the coronavirus pandemic. Last week, SXSW canceled its annual film, music, and digital media...

• Blog The Creative Agencies Behind Super Bowl LIV Advertising

  February 2, 2020 | Jay Pattisall

  If you missed my take on how Super Bowl LIV highlights the new normal that agencies and advertisers face, you can read it here. There’s no shortage of media outlets previewing and...

• Blog Super Bowl LIV Highlights The New Normal For Agencies

  January 31, 2020 | Jay Pattisall

  The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event. Super Bowl Sunday remains...

• Report Focus Your In-House Agency Strategy To Expand Marketing's Influence

  Own, Manage, And Share Digital Marketing Capabilities Across Your Organization

  January 17, 2020 | Jay Pattisall, Nick Monroe

  In-house agencies are suffering the same identity crisis that's plaguing CMOs and the reputation of marketing. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals...

• Report Supercharge Your Marketing With Creatively Focused Digital Agencies

  Ten Digital Agencies We're Watching

  November 14, 2019 | Jay Pattisall

  A new generation of digital agency is emerging as the agency landscape, disrupted by technology and empowered consumers, begins to coalesce. Today's digital agencies hyperfocus on the confluence of...

• Blog Predictions 2020: Agencies Will Upgrade Or Fade Away

  October 29, 2019 | Jay Pattisall

  As 2019 draws to a close, CMOs and agency leaders turn their attention to a decisive 2020. This will be the year that agencies of every size and type finally take up the task of deconstructing and...

• Report Predictions 2020: Agencies

  The Cumulation Of Many Pressures Forces Agencies To Upgrade

  October 29, 2019 | Jay Pattisall, Keith Johnston, Thomas Husson

  CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...

• Report Predictions 2020: CMO

  CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved

  October 28, 2019 | Keith Johnston, Shar VanBoskirk, Anjali Lai

  It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...

• Blog IPG Takes The Creative Leap With Kinesso

  October 7, 2019 | Jay Pattisall

  Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision...

• Report The Agency Data Platforms That Will Power Creativity At Scale

  The Next Agency Creative Leap Composes Data-Powered Human + Machine Creative Teams

  September 23, 2019 | Jay Pattisall

  Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting...

• Blog The Future Of Creative Agencies Requires Taking A Human + Machine Leap

  September 23, 2019 | Jay Pattisall

  Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting...

• Blog McDonald’s Creative Shift Is A Blow To The Future Of Creativity

  September 20, 2019 | Jay Pattisall

  Yes, W+K produces the industry’s most iconic work. Yes, McDonald’s appointing WKNY as lead creative agency is a major accolade. And, yes, it’s a blow to the future of creativity....

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  Webinar The Cost Of Losing Creativity

  The ROI Of Investing In An Agency For Creating And Differentiating Your Brand

  August 28, 2019 | Jay Pattisall

  Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...

• Blog The Cost Of Losing Creativity

  June 18, 2019 | Jay Pattisall

    Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. “The value of agency...

• Report The Cost Of Losing Creativity

  The ROI Model For Agency Creativity

  June 17, 2019 | Jay Pattisall

  The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....

• Blog Is Your Brand Desperate To Differentiate?

  May 1, 2019 | Jay Pattisall

  If you’re among the fifty percent of marketers that prioritize “improving customer experiences” over other marketing initiatives or among the majority of marketers that cut agency fees and scope,...

• Report Desperate For Differentiation: Creativity Galvanizes The Total Brand Experience

  Infuse Your Brand's Essence Into Every Interaction

  May 1, 2019 | Jay Pattisall, Ted Schadler

  "When everyone is super, no one will be." Little did The Incredibles villain Syndrome know that he was predicting the challenge of experience creation. Sure, your coffee app and online retail store...