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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Webinar Forrester's 2020 Moments Map: How To Make Smart Digital Experience Channel Choices
In 2020, consumers are more connected than ever across multiple devices, platforms, and channels. However, brands lack the insight into how their customers connect with and use digital experiences,...
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Report The 3D Connected Consumer In 2020
The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are
Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now...
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Report The State Of Augmented Reality In Retail: 2020
Continuous Improvement: The Digital Store Playbook
Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...
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Report Augmented Reality In 2020: Ready For Primetime
Augmented Reality Evolves To Enable Consumers To Experience Products Virtually Before Purchase
Augmented reality (AR) has evolved in the past 10 years from being an unstable gimmick to a legitimate way for consumers to experience products and services before they purchase them. This report...
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Webinar The State Of Augmented Reality In Consumer Experiences, 2020
Augmented reality (AR) has evolved in the past 10 years from being gimmicky and unstable to being a legitimate way for consumers to experience products and services before they purchase....