Skip to main content
9 results in Everything
 
Sort by:
Refine
  • Joe Cicman
  • Business & IT Alignment

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Charts & Figures

Search Results

  • Report The Future Of Distribution

    Use Platforms Of Distribution To Bring New Outcomes To New Buyers
    February 23, 2021 | Joe Cicman, Jay McBain

    Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities,...

  • Report Make Omnichannel Real In B2B Commerce

    Business Case: The B2B E-Commerce Playbook
    February 1, 2021 | Joe Cicman

    Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

  • Report Make Your B2B Business A Digital Business

    Executive Overview: The B2B E-Commerce Playbook
    January 29, 2021 | Joe Cicman

    Ever-evolving buyer demands are forcing B2B sellers to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. The B2B e-commerce playbook...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 4, 2021 | Joe Cicman, Caleb Ewald

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    December 31, 2020 | Nick Barber, Joe Cicman

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook
    December 29, 2020 | Joe Cicman, Caleb Ewald

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

  • Webinar Digital Business Predictions 2021

    December 16, 2020 | Ted Schadler, Nigel Fenwick, Liz Herbert

    2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...

  • Webinar Predictions 2020: B2B Commerce And Marketplaces

    November 7, 2019 | Allen Bonde, Joe Cicman

    B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...