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  Playbook The EA Practice Playbook For 2021

  Build A Business-Centered EA Practice

  The ability to nimbly navigate change in business environments and leverage technology effectively makes the difference between an adaptive enterprise and one that's always a beat behind....

  Read more of the Executive Overview >

• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

• Report Now Tech: Enterprise Container Platforms, Q2 2020

  Forrester's Overview Of 24 Enterprise Container Platform Providers

  June 25, 2020 | Dave Bartoletti, Charlie Dai

  You can use enterprise container platforms (ECPs) to speed up software development, simplify container infrastructure management, and automate container deployment, scaling, monitoring, and...

• Report Business Architecture In 2025 And Beyond

  Evolving To Support Outcome-Based Architecture

  May 20, 2020 | Gordon Barnett

  As firms continue their evolution to become customer obsessed, the need for specialist business architecture (BA) professionals becomes more apparent. Today, most BA pros focus on helping their...

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  Webinar Rethink Your EA Discipline: Analyze The Data From The Most Recent EA Survey

  April 27, 2020 | Gordon Barnett

  Enterprise architecture (EA) leaders are becoming strategic enablers by positioning their discipline where it adds value, building the right architectural capabilities, and delivering EA services...

• Report Accelerate Microservices Adoption Via Better Developer-Architect Collaboration

  Developers Say That They Benefit From Architecture Done Well

  April 15, 2020 | Randy Heffner

  Microservices show great promise for fostering business agility. The biggest challenge is skills, specifically those related to scaling microservice delivery across teams of mainstream developers....

• Report How To Build Your Company's Customer Obsession Strategy

  Audit Your Current Ops Against Your Future Vision To Know What To Change

  January 31, 2020 | Shar VanBoskirk

  Most firms aren't yet customer obsessed, but that's not because they don't understand the concept. (We've been writing about it for 10+ years!) Leaders don't know how to operationalize customer...

• Report Operating A Customer-Obsessed Enterprise

  Know What To Pivot At Your Firm

  September 12, 2019 | Shar VanBoskirk

  Eight years into the age of the customer, just 15% of enterprises are customer obsessed. Our research finds that executives agree with the idea of customer obsession — they just struggle to put it...

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  Webinar Digital Banking Engagement Platforms, Q3 2019: Digital Front Ends To Better Serve Your Customer

  Using The Forrester Wave™

  July 30, 2019 | Jost Hoppermann

  This webinar explains why digital banking engagement platforms (DBEPs, formerly omnichannel banking solutions) are important and how Forrester sees them evolving. After a short look at the...

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  Webinar Use An Enterprise Architecture Management Suite To Drive Value From Your Core Assets

  March 7, 2019 | Gordon Barnett

  Digital and customer-obsession transformations have driven enterprise architecture (EA) pros to redefine their role within their organization. To succeed, EA pros need the right tooling....