Search Results

• Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  March 3, 2021 | Kate Leggett

  CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

• Report Use Forrester's CISO Strategic Canvas To Align Security With Business

  Strategic Plan: The S&R Practice Playbook

  February 10, 2021 | Jeff Pollard, Jinan Budge

  Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

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  Playbook The Infrastructure Transformation Playbook For 2021

  Master Automation And Software To Transform Your Infrastructure

  Customer-obsessed technology places the broader charter of service design on the infrastructure and operations (I&O) team. I&O leaders must own the design for the full system of interacting parts...

  Read more of the Executive Overview >
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  Webinar Wealth Management Predictions 2021

  Firms Embrace Digital To Thrive

  January 14, 2021 | Vijay Raghavan, David Hoffman

  We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...

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  Webinar Insurance Predictions 2021

  Insurers Find Opportunity Amid Chaos

  January 13, 2021 | Ellen Carney, Jeffery Williams

  We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...

• Report Agile Software Leadership Drives Customer-Obsessed Company Success

  Executive Overview: The Agile Software Leadership Playbook

  January 8, 2021 | Chris Gardner, Margo Visitacion

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

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  Playbook The Agile Software Leadership Playbook For 2021

  Agile Software Leadership Drives Customer-Obsessed Company Success

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

  Read more of the Executive Overview >

• Report Forrester Infographic: Understanding Today's Singaporean Investors

  December 29, 2020 | Tom Mouhsian, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Harness ChatOps To Empower Remote Collaboration

  ChatOps: The Accidental Standard

  December 21, 2020 | Rich Lane, Will McKeon-White

  With the shift to remote work and its ever-increasing complexity, teams are struggling to find ways to make collaboration easier and automate more. ChatOps is an important capability, enabling...

• Report Research Overview: Personalization

  A Guide To Our Personalization-Related Research

  December 11, 2020 | Rusty Warner, David Novitzky

  B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

• Report Industry Analyst Relations And Insight

  Insight: The Industry Analyst Relations Playbook

  December 2, 2020 | Kevin Lucas

  Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. But AR spends more on insight than on influence, and analysts think insight is what they exist to deliver....

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  Webinar Accelerating Business Transformation With Strategic Partners

  Using The Forrester Wave™

  November 19, 2020 | Nigel Fenwick

  Digital transformation is overhyped. Business transformation is misunderstood. There’s so much noise in the market it’s hard to know who to trust. In this webinar, Nigel Fenwick reveals...

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  Webinar Best Practices For Tech Transformation In Government

  November 19, 2020 | Dan Bieler, Jennifer Belissent, PhD, Sam Higgins

  Governments around the world want to serve customers better, operate more efficiently, and drive economic growth. To achieve these goals, governments must transform the ways they buy, build,...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Webinar The Future Of Jobs In Europe

  September 21, 2020 | Dan Bieler

  2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

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  Webinar Use Adaptive Intelligence To Power Next-Generation Customer Insights

  June 30, 2020 | James Staten, Fatemeh Khatibloo

  Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption,...

• Report Now Tech: Enterprise Container Platforms, Q2 2020

  Forrester's Overview Of 24 Enterprise Container Platform Providers

  June 25, 2020 | Dave Bartoletti, Charlie Dai

  You can use enterprise container platforms (ECPs) to speed up software development, simplify container infrastructure management, and automate container deployment, scaling, monitoring, and...

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  Webinar The Culture Of An Organization Defines Its Innovation Capabilities

  June 10, 2020 | Dan Bieler, Ash Mukherjee

  Far from being a soft issue, culture is the toughest nut to crack. Corporate culture matters because it provides the framework for what innovation objectives employees and managers prioritize and...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar Rethink Your EA Discipline: Analyze The Data From The Most Recent EA Survey

  April 27, 2020 | Gordon Barnett

  Enterprise architecture (EA) leaders are becoming strategic enablers by positioning their discipline where it adds value, building the right architectural capabilities, and delivering EA services...

• Report Research Overview: Adaptive Strategies

  A CIO's Guide To Leveraging Adaptive Strategies To Win In Times Of Constant Change

  April 23, 2020 | Pascal Matzke, Patrick Carroll

  To win in times of constant change and uncertainty, tech leaders need to deploy adaptive strategies. Organizations following an adaptive approach are outpacing the competition through business...

• Report Accelerate Microservices Adoption Via Better Developer-Architect Collaboration

  Developers Say That They Benefit From Architecture Done Well

  April 15, 2020 | Randy Heffner

  Microservices show great promise for fostering business agility. The biggest challenge is skills, specifically those related to scaling microservice delivery across teams of mainstream developers....