3 results in
Everything
Sort by:
- Relevance
- Date
Featured content
The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
Charts & Figures
-
Marketing Performance Measurement Assessment
November 17, 2020
-
Advance The Maturity Of Each Of The Five Competencies
November 17, 2020
Search Results
-
Report Evaluate Your Marketing Performance Measurement Maturity
Assessment: The Marketing Measurement And Insights Playbook
November 17, 2020 | Tina Moffett, David NovitzkyIn order to measure the impact of marketing and media campaigns on key business metrics, B2C marketers must build a new approach to marketing performance measurement that includes data and...