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• Report Predictions 2020: The Customer In 2020

  Consumer Pressure To Put Idealistic Values Into Action Forces Brands To Evolve Their Purpose

  October 28, 2019 | James McQuivey, PhD, Anjali Lai

  CMOs have been racing to invent content and experiences that are novel, delightful, hyper-personalized, memorable (if not viral), and delivered at the perfect moment to consumers' ever-shrinking...