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Marketing Performance Measurement Assessment
November 17, 2020
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Advance The Maturity Of Each Of The Five Competencies
November 17, 2020
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The Customer Loyalty Self-Assessment
July 24, 2020
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Report Evaluate Your Marketing Performance Measurement Maturity
Assessment: The Marketing Measurement And Insights Playbook
November 17, 2020 | Tina Moffett, David NovitzkyIn order to measure the impact of marketing and media campaigns on key business metrics, B2C marketers must build a new approach to marketing performance measurement that includes data and...
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Report Advance Your Approach To Customer Loyalty
Assessment: The Customer Loyalty Playbook
July 24, 2020 | Emily CollinsIf you're serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...
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Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning
Assessment: The Enterprise Marketing Technology Playbook
Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...
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