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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Report Embrace Innovative Marketing
Executive Overview Of The Marketing Innovation Playbook
November 26, 2019 | Melissa ParrishMarketing has come a long way, but it is not yet customer obsessed. True marketing innovation focuses on evolving from staid and traditional marketing approaches toward a new worldview that...