Search Results

• Report Elevate Your Approach To Cross-Channel Campaign Measurement

  November 15, 2018 | Joe Stanhope, Rusty Warner

  The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and...

• Report Combine Systems Of Insight And Engagement For Contextual Marketing

  April 20, 2016 | Rusty Warner

  The marketing technology landscape has changed dramatically since Forrester first charted it in 2007. What's new in 2016? Marketers' sophistication, ever-changing customer expectations, and...

• Report The Forrester Wave™: Real-Time Interaction Management, Q3 2015

  The 11 Providers That Matter Most And How They Stack Up

  July 29, 2015 | Rusty Warner

  In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM, Infor,...

• Report Market Overview: Real-Time Interaction Management

  Vendors Hone Their Contextual Marketing Capabilities

  April 29, 2015 | Rusty Warner

  Customers increasingly expect to be treated as individuals. That means personalized and contextually relevant real-time interactions. Customer insights (CI) professionals must assemble a contextual...

• Report Brief: Demystifying Real-Time Interaction Management

  Anchor Your Contextual Marketing Engine With This System Of Engagement

  February 20, 2015 | Rusty Warner

  Customer obsession requires marketers to rethink campaigns and instead deliver self-perpetuating cycles of insight-driven interactions. We believe that firms will assemble contextual marketing...

• Report Advance Campaign Automation With Personalization And Real-Time Context

  Build The Foundation For Contextual Marketing With Cross-Channel Campaign Management

  November 10, 2014 | Rusty Warner

  For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 96 customers about their vendors. We found that CCCM users are generally satisfied with the...